| | THOUGHT: Branding- a case of context There are many businesses out there that claim to “do branding”. From street lamp posters peddling Branding and T-shirt printing to the more specialist corporate brand agencies, it’s little wonder that there’s confusion as to what this “doing branding” really means. | |
| | |  | WORK: Mazagan Resort Morocco | |
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|  | NEWS: Changes at The Brand Union Africa | |
| | | | Janet Kinghorn to judge Cannes Design 2011 Janet Kinghorn, Executive Creative Director, for The Brand Union Africa has been chosen to judge the prestigious Cannes Design Lions in June this year. This is the first time she has been invited to judge and the only South African to be chosen for this category in 2011. | |
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| | THOUGHT: If our industry is changing, why hasn't anything changed? Creative complacency is something that we are all at risk of, especially when the chips are down and we’re working at full tilt. As a creative company, how do you push past comfort and become greater than you were the day/week/month/year before? | |
| | | | THOUGHT: Do you want creativity...really? The world wants creativity; it yearns for it and celebrates it when it’s put in front of them as a perfectly formed idea. Apple is the poster boy for our desires. But why is it that we resist these ideas when they are first conceived? | |
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